Firming plumping serum

The Alpha KM+ Firming Plumping Serum can be used from adulthood (18 years old). However, it is recommended to start using the firming plumping serum from the age of 25, when signs of skin aging begin. The Alpha KM+ serum helps correct the first signs of aging, smooths skin texture, reduces the appearance of fine lines, and restores radiance to the complexion. After the age of 50, the skin’s needs evolve towards more comprehensive care (loss of firmness, decreased density, increased dryness), and it is then preferable to opt for a more complete anti-aging treatment, such as the Noveane Premium range.

AHAs (alpha-hydroxy acids or fruit acids) are particularly well-suited for an anti-aging range because they stimulate the skin’s natural cell renewal process. By removing dead skin cells from the surface, they help refine skin texture, smooth wrinkles, and restore radiance to the complexion. Their action also allows other active ingredients to penetrate more effectively, resulting in smoother, brighter, and more even skin over time. The Alpha KM+ Firming Plumping Serum specifically contains ammonium lactate, an AHA salt chosen for its good tolerance, providing gradual smoothing without irritation.

As we age, the skin’s natural production of ceramides decreases drastically: by the age of 40, the skin may have lost around 60% of its ceramide content. This reduction directly contributes to a loss of elasticity, increased dehydration, and the premature appearance of wrinkles. The slowdown in cell turnover leads to lower production of these essential lipids, which make up nearly 50% of the skin’s barrier lipids.

Polyglutamic acid (PGA) and hyaluronic acid (HA) are both highly effective moisturizing cosmetic ingredients, but they work in different ways and have distinct properties.

Hyaluronic acid, naturally present in the skin, can retain up to 1,000 times its weight in water. It hydrates, plumps the skin, and improves skin tissue by providing volume and firmness. However, its levels decrease with age.

Polyglutamic acid, derived from fermented soybean seeds, has a moisturizing capacity up to 4–5 times greater than hyaluronic acid. It forms a protective film on the skin’s surface that prevents water evaporation, nourishing the upper layer of the skin while protecting it. Additionally, it stimulates the skin’s natural production of hyaluronic acid and inhibits the enzyme responsible for its breakdown. PGA thus acts as a “booster” for natural hydration and improves the skin barrier.

In the Alpha KM+ Firming Plumping Serum, it enhances elasticity, smooths fine lines, and helps give the skin a fresher, plumper, and more radiant appearance.

Yes, the Alpha KM+ Firming Plumping Serum contains a delicate fragrance with fresh notes of tea, flowers, and musk.

For optimal application, it is recommended to use 4 to 5 small pumps of the Alpha KM+ Firming Plumping Serum at each use. This amount is enough to cover the entire face and effectively deliver the active ingredients to stimulate cell renewal, smooth fine lines, and plump the skin.

The Iris extract in the Alpha KM+ Firming Plumping Serum works on multiple levels for the skin. It helps protect the skin on a daily basis. In synergy with ammonium lactate, it stimulates cell renewal, enhancing the serum’s effectiveness in smoothing skin texture and reducing the appearance of early fine lines.

Additionally, Iris extract helps preserve collagen fibers by limiting damage caused by glycation, a natural process strongly involved in skin aging. This helps maintain firmness and elasticity, resulting in a more even, plump, and visibly revitalized complexion.

It is recommended to start using an anti-aging skincare product from the age of 25, when the first signs of aging appear, such as fine lines, loss of radiance, or uneven skin texture. At this age, programmed skin aging begins to show, and certain regeneration mechanisms may become less effective: slower cell turnover, duller complexion, early fine lines, and decreased elasticity. Using an anti-aging serum at this stage helps prevent and correct these signs while providing the skin with plumping, smoothing, and hydrating benefits. The Alpha KM+ Firming Plumping Serum is an ideal first concentrated step in an anti-aging routine.

Matrixyl is an anti-wrinkle peptide used in the Alpha KM+ Firming Plumping Serum. It is a short chain of amino acids that acts as a messenger for the skin, stimulating the production of collagen and other components of the dermal matrix. Through this action, it helps reduce the appearance of wrinkles and fine lines, plump the skin, and improve firmness.

The main benefits of Matrixyl in anti-aging skincare are its ability to:

• Stimulate the biosynthesis of key structural components of the skin (collagen, elastin, hyaluronic acid), with a +117% increase in collagen production observed in vitro.

• Visibly reduce wrinkles and fine lines (up to -45% in clinical studies).

• Improve skin firmness, elasticity, and texture.

• Provide a soothing effect that helps limit inflammatory aging.

Matrixyl works in harmony with the skin’s natural mechanisms. It is biomimetic because it mimics natural peptides called matrikines, which are protein signals found in the skin’s extracellular matrix. These natural peptides regulate skin regeneration by stimulating the production of collagen, elastin, and hyaluronic acid, which are essential for firmness and elasticity. By reproducing these signals, Matrixyl activates fibroblasts to kickstart the skin’s natural repair and renewal processes, making it an effective anti-aging ingredient that respects the skin’s biological mechanisms.

https://pmc.ncbi.nlm.nih.gov/articles/PMC9301720/

Yes, the Alpha KM+ Firming Plumping Serum can be applied under your regular moisturizer thanks to its lightweight, highly concentrated formula that absorbs quickly and stimulates cell renewal. However, for enhanced effectiveness and optimal results, it is recommended to use it as part of a complete Alpha KM+ routine, combining the serum with the day and night creams for a synergistic anti-aging effect on the entire face.

It is primarily a combination of ingredients, each targeting different aspects of skin aging, that makes an anti-aging serum effective. Key active ingredients include:

Matrixyl: This peptide stimulates fibroblasts, increasing the skin’s natural production of collagen, elastin, and hyaluronic acid. This mechanism strengthens the skin’s structure, smooths wrinkles, and visibly plumps the skin.

Polyglutamic Acid: A star ingredient in the Alpha KM+ Firming Plumping Serum, it hydrates the skin by forming a protective film that prevents water loss. It also strongly stimulates the skin’s natural production of hyaluronic acid, a key component for hydration and firmness.

Bioceramides: These bio-identical lipids, present in the Alpha KM+ Firming Plumping Serum, strengthen the skin barrier, reduce water loss, and protect the skin from external aggressors, promoting comfort, elasticity, and suppleness.

Ammonium Lactate: This AHA salt gently exfoliates, improves cell renewal and hydration, and regulates skin pH, resulting in a brighter, more even complexion.

Iris Extract: It limits the degradation of collagen and elastin fibers, promotes cell renewal, and has antioxidant properties. This extract helps the skin appear firmer, more toned, and radiant.

Hyaluronic Acid: While hyaluronic acid is not directly present in the serum, its natural synthesis is stimulated by polyglutamic acid. This reflects Noreva’s approach: reinforcing the skin’s natural defense and hydration mechanisms.

Vitamin E: An antioxidant that helps protect the skin from oxidative stress and supports cell regeneration, contributing to the prevention of visible signs of aging.

These active ingredients are combined in the Alpha KM+ serum to deliver a comprehensive and effective action: plumping the skin, smoothing wrinkles, strengthening the skin barrier, and brightening the complexion, while supporting the skin’s natural defense and repair mechanisms.

The first results can be felt and seen as early as 28 days with the Alpha KM+ Firming Plumping Serum.